Ross will begin her role as co-director of 2Synergize in September 2023 before transitioning to managing director in the new year. Ross is a travel industry leader and sits on a number of association and non-profit boards she was named one of the 100 Most Powerful People in Global Hospitality in 2022 by the International Hospitality Institute and one of Hotel Management's Influential Women In Hospitality in 2019. Simpleview, the leading provider of CRM, CMS, and marketing solutions for destinations worldwide, is excited to announce the hiring of Vail Ross - former senior vice president of global business development & marketing at STR. "This year marks my 40th anniversary in the industry I have a lot to be grateful for, including having people around me who believed in me." "From Marriott to the San Diego Tourism Authority, to my consulting at Destinations International, and then joining Simpleview, this journey has been amazing - I couldn't have scripted it any better," said Shimasaki. Shimasaki was instrumental in the creation of, , the Event Scoring Profile,, and the recent launch of. In July 2022, her efforts were recognized with induction into the Destinations International Hall of Fame as an industry contributor. Since 1983, Shimasaki has provided unparalleled leadership and guidance to hoteliers, destination marketing organizations (DMOs), and convention and visitor bureaus (CVBs), contributing to the creation, evolution, and advancement of the destination organization industry. In this role, she will continue to counsel Simpleview to advocate and support destinations in meetings and group sales markets. Shimasaki, an industry veteran, will retire at the end of 2023 and transition into the role of a strategic advisor and board member at Simpleview. Shimasaki will be passing the torch to Simpleview's newest strategic hire, Vail Ross.Ĭhristine "Shimo" Shimasaki has announced her upcoming retirement and will be passing the torch to Vail Ross. 15, 2023 /PRNewswire/ - has big news - Christine "Shimo'' Shimasaki has announced her upcoming retirement from the role of managing director of, LLC, a Simpleview consulting company. Shimasaki to become a strategic advisor and board member at Simpleview after her upcoming retirement Simpleview Announces Christine "Shimo" Shimasaki's Retirement and Names Vail Ross as Her Successor
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